ACTIVE. ELEMENTAL. REFINED.
Born and raised in Tenafly, New Jersey, Asaf Ganot grew up with a deep passion for athletics. He credits childhood sports and, later, a college basketball career as the foundation for his signature style—sophisticated, yet functional, men’s clothing that’s as easy to wear as it is to look at. Post college, with a business management degree and no prior experience in fashion, Ganot spent three intense years traveling Europe and Asia to educate himself on the textile industry. After several more years of self-study, he launched his label, Asaf Ganot, in 2013 to much critical acclaim.
The Asaf Ganot signature style channels the concept of “destroyed luxury”—pieces are rugged yet refined, suave yet understated, with an element of surprise. To create visual tension, Ganot gives his fabrics a multitude of treatments—boiling, braiding, waxing, deconstructing and reconstructing. His clothes have gained favor among celebrities, athletes, actors, etc. This year, the Asaf Ganot brand debuted its first collection of women’s outerwear.